Learn More: Company of One
Chapter 1: Defining a Company of One
BEGIN TO THINK ABOUT
— Whether growth is truly beneficial to your business
— How you could solve business problems without just adding “more”
— Whether you really need funding or venture capital for your idea, or are simply thinking too big to start.
Chapter 2: Staying Small as an End Goal
BEGIN TO THINK ABOUT
— Whether you are paying attention to your existing customers or to just your potential customers
— Whether you could make your business better (however you define that) instead of just making it bigger
— Whether your business really needs scale to succeed
— Where the upper bound to that scale might be, the place where profit and enjoyment have diminishing returns
— How you could turn envy of others into enjoying their successes and learning from them
Chapter 3: What’s Required to Lead
BEGIN TO THINK ABOUT
— Where you could strike balance between autonomy and guidance
— What areas you could learn more about that would benefit your business and make you a more well-rounded generalists
— Steps you could take to strike a balance between hustlin’ and recuperation
Chapter 4: Growing a Company That Doesn’t Grow
BEGIN TO THINK ABOUT
— How you could prioritize your existing customers or transform them into repeat customers
— The smallest version of your business idea that you could start with now, with little to no investment
— How you want to grow as a business, or as an employee who doesn’t require transitioning into work you don’t actually want to do
Chapter 5: Determining the Right Mind-Set
BEGIN TO THINK ABOUT
— The true purpose of your business and whether it shows up in your actions (not just in your marketing material)
— What you are skilled at that is already in demand and where else that skill could be leveraged
— Where you could test your leap into something in a small way first
— How you could align your day/schedule to be focused on single-tasking
Chapter 6: Personality Matters
BEGIN TO THINK ABOUT
— How you could infuse your own distinct and unique personality into your products and company image
— Where you could lean on what makes your business or product quirky or different to garner attention in the market
Chapter 7: The One Customer
BEGIN TO THINK ABOUT
— What you could do to ensure that your existing customers feel both happy and acknowledged
— Where you could exceed expectations with your customer service
— How you could create opportunities for word of mouth and referrals
— WHow you own and then fix mistakes
— What you could do to ensure that your customers end up with wins
Chapter 8: Scalable Systems
BEGIN TO THINK ABOUT
— Where you could use automation and technology to scale so your business doesn’t have to
— How you could outsource tasks that require massive scale
— How you could add personalization and segmentation to your one-to-many communications channels
Chapter 9: Teach Everything You Know
BEGIN TO THINK ABOUT
— What you could begin to share with or teach your customers or audience
— How you could focus more on executing ideas than on protecting them
— What investments you could make in consumer education as a marketing channel
— What you could share that would position you or your company as an authority in a niche
Chapter 10: Properly Utilizing Trust and Scale
BEGIN TO THINK ABOUT
— How you embed trust and honesty as a marketing strategy in your company of one
— The relationships you could foster with your customers to incentivize them to share word of your business with others
— How to ensure — whether thgough email, support, or social media — that you’re always honoring social contracts with your customers
Chapter 11: Launching and Iterating in Tiny Steps
BEGIN TO THINK ABOUT
— A new business or product you could start right now by executing the smallest version of your idea
— How to determind your MVPr, the steps that could be taken to achieve it as quickly as possible, and what could be scaled back to reach it faster
— A product or service that would be the simplest solution to a problem your customers are having
— Whether you could start your company of one without capital and what that would look like
Chapter 12: The Hidden Value of Relationships
BEGIN TO THINK ABOUT
— How you cold get to know your customers as real people with specific problems
— Where the true north of your business lies and what actions you could take to stay aligned with it
— How you could build relationships wealth by increasing your value and thus your social capital
— The ways in which you could empathize with your current customer base
Chapter 13: Starting a Company
BEGIN TO THINK ABOUT
— Your purpose or reasoning in starting your own company of one, and whether it will hold up over time
— How you could start your own copany of one right now, with some first version of what you want to do
— What you need to do to set up your company of one correctly and responsibly, both legally and financially
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